Albert Heijn is the largest supermarket chain in the Netherlands and owned by Ahold Delhaize. Conceptional has been asked to develop a concept which responds to the blurring trend combining foodservice and retail. The two modules are designed in a way that they can be customized for each store. The aim is therefore to surprise customers in a dozen Albert Heijn stores with great products from the Bakery Café and the Deli Kitchen. The Bakery Café is a welcoming place at the entrance to the Albert Heijn store where customers can enjoy a cup of coffee and a sandwich either before or after having done their shopping. The Deli Kitchen features an extensive assortment of salads, meals, pizzas and grilled chicken to be eaten right on the spot or to be taken home.