De Bijenkorf

F&B vision for De Bijenkorf

With seven establishments in the Netherlands, de Bijenkorf is the largest department store in luxury brands. The strategy of de Bijenkorf is all about premium service, how to improve their position and expand the existing department stores including the development of the F&B departments. Conceptional created a Food & Beverage vision document for the flagship stores, which shows how the concepts can be raised to a higher level by focusing on P (positioning), Q (quality) and € (commercial value). Locations: De Bijenkorf Amsterdam, De Bijenkorf The Hague, De Bijenkorf Rotterdam, De Bijenkorf Utrecht.

“ De Bijenkorf: inspiring, surprising and creative! ”

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