McArthurGlen group is owner, developer and administrator of different leading designer outlets in Europe. Currently they own over 24 centers nearby large cities in nine countries in Europe and Canada. Conceptional is asked by McArthurGlen group to develop an iconic local concept for location Parndorf, with a focus on the local and national product: the Wiener sausage. The developed concept Wurstelbar is a casual chique kiosk, where guests can personalize the traditional sausage with homemade sauces. The kiosk has a luxurious look & feel, that is in line with the entire look & feel of Parndorf.