De Efteling is a landmark of storytelling and a theme park to amaze you with a world of make-believe and myth. It’s all about the customer´s journey - from families to groups experiencing enchanting moments together. Every year, approximately 5 millions guests enter the gates of De Efteling world. De Efteling has asked Conceptional to develop a restaurant concept for the new holiday village with hotel and woodland houses, Loonsche Land. Restaurant de Proeftuyn is a contemporary open space, designed to experience nature and has a play area for kids. The food mission is to focus on local ingredients and being sustainable.