Artexis built a strong brand in Belgium and Sweden in the management of exhibition venues and congress centers and in the organization of exchanges. Artexis owns 2 expo halls and meeting centers in Belgium and has concessions for 6 other ‘multiformat’ event venues in Belgium and Sweden. Artexis has asked Conceptional to develop a new F&B strategy for the upcoming years. The new F&B strategy will be the foundation for an editable organization form that makes the operational implementation of catering facilities possible. This organizational form enables Artexis to be responsive concerning the relevant needs of every target group in the next 10 years, both on functional and emotional (experience) aspect.