HMSHost is part of Autogrill S.p.A. – world’s largest supplier of Food, Beverage and retail services for travellers. HMSHost has realized the redevelopment of the F&B offer in Lounge 2 (airside) in collaboration with Amsterdam Schiphol Airport. With more than 60 million passengers a year, Schiphol Airport belongs to the third largest airport in Europe. Conceptional was asked to develop an Art Cafe which resulted in concept ‘Frames bar & bites’. The challenge was to blend travel and culture into a unique bar concept. This set the stage for a centre-piece bar offering an international selection of wines, a variety of bar food and different seating areas. A multi-layered travel and cultural experience in co-operation with Stedelijk Museum Amsterdam.