Intu Xanadú is located in the heart of the Spanish close to the capital Madrid and offers a combination of shopping, entertainment, restaurants and leisure. Xanadu currently receives 13 million visitors per year and has a GLA of more than 150,000 sqm divided over the various functions and 220 Retail / F & B units. Conceptional was asked for the redevelopment of the total Food & Beverage offer. Conceptional has analyzed the current situation, and based on this has developed an F&B masterplan for the foodcourt and SnowZone. The developed concept plan defines five areas: Fashion time, Dinner time, Family time, Summer time and Play time. These areas have been developed at different levels, including a concept story, the design and the signage. The area ‘Dinner time’ is divided over two floors. The ground floor is home to the ‘Food court’, where local street food is served by local entrepreneurs. ‘Worldwide taste’ is located on the first floor, where you can discover new tastes and be surprised by the range of world cuisines.