ASR real estate development is a professional, quick-witted and solid real estate developer and is one of the biggest real estate developers in The Netherlands. ASR developed the core area for the City Centre of Leidsche Rijn, located above the A2 highway. The centre consists of terraces, restaurants and other commercial facilities, housing and offices. With the development of the City Centre of Leidsche Rijn, ASR has the ambition to add value to the area. ASR asked Conceptional to develop a F&B vision for Leidsche Rijn Centre to add value to the City Centre.