Multi is a leading owner, manager and (re)developer of high quality shopping centers across Europe and Turkey. Multi is a great a capitalized, growth-oriented, pan-European retail platform and aims to create, manage and improve sustainable rental income. Multi owns or manages more than 130 shopping centers. Multi has asked Conceptional to review and optimize the food court and restaurant concepts in Marmara Forum Istanbul. The review was based on positioning, Food & Beverage offer and allocation of brands and concepts. Conceptional supported Multi with their vision on food and created a Food & Beverage Masterplan for Marmara Forum Istanbul. The plan delivered challenging though realistic outcomes through experience, strategy and partnership.