Roda JC is a Dutch football club located in Kerkrade. O’Seven has asked Conceptional for a Food & Beverage strategy & vision and concept plan for the hospitality industry in the circulation of Roda JC. Conceptional created final designs for two food outlets, one drink outlet and one combined. They repeat themselves on the different sides of the circulation. We created a total F&B experience where people come before, during and after the event, where you can choose from a wide Food & Beverage offer.