TRECK is the renewed bakery formula of HMSHost at the Dutch Railway stations, inspired by the train travellers on a daily base. TRECK replaces the well-known Broodzaak formula, which currently has 29 locations. Commisioned by HMSHost, Conceptional co-developed the new Bakery concept together with HMSHost and Studio Linse at NS trainstations. The pilot locations Haarlem, Leiden and Amersfoort are their test locations where the train passenger discovers the look, flow and food offer of TRECK. Research shows that most travelers have a dwell time of 5 minutes, are in a hurry and are looking for a location where they can buy fast, healthy, tasty and varied food before they board the train. TRECK fully meets the need of travelers, where everything is focused on speed and simplicity. With the self-scan checkouts, the right flow and the fresh products for on the go, the motto of TRECK: GRAB. SCAN. & RUN. makes TRECK thé location where you buy your sandwich!