For more than 35 years, O’seven has been an innovative party caterer for private and corporate events. Beside party catering, O’seven also offers business catering for the ‘van Nelle Ontwerpfabriek’. The ‘Van Nelle Ontwerpfabriek’ has undergone a metamorphosis, more architects in the halls, advertising and communication agencies and art dealers. The ‘Van Nelle Ontwerpfabriek’ is a creative melting pot of innovative companies. The Food & Beverage should be connected with these companies. Van Nelle Ontwerpfabriek asked Conceptional to look at the Food & Beverage-interpretation for both the vision as the concepts.