Zzumo Mas is a juice bar located in Barcelona, Spain. With years of experience in the fruit and juice industry, Zzumo Mas now focusses on fresh quality juices. Zzumo Mas has asked Conceptional to optimize the concept. The ideas and thoughts of the concept are described in a concept briefing. Conceptional provided Zzumo Mas with a number of quick wins in terms of functionality, look & feel and signage & communication.